This second stage examines your market assets, resources, and competition while exploring how they impact your venture opportunity. Throughout this process you will achieve the following goals:


  • Identification of internal needs and resources
  • An exploration of the existing market competition
  • How your placement with your community can become an asset
  • A resource bank for those who could help you along the way
Resource Mapping

Every organization must understand where and when its human and physical resources come into play for the organization to deliver its offering

Competition Mapping

Understanding market completion allows organizations to find and develop niche offerings that align with their customer’s needs and wants

Mentor & Advisor Mapping

Every leader, founder, manger, and partner need mentors who can provide knowledge, support, and guidance along the way

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