Stage 1 provides you with the foundation for understanding how your business or organization delivers value to your customers and the business model that allows that to happen. Throughout this process you will achieve the following goals:


  • Better understanding of your business’s value
  • The model for your business’s operations
  • How the customer value proposition forms into a mission statement
  • How a vision statement acts as your guiding light
Business Modeling

Create a simple one-sheet view of how your organization works, connects to customers, and generates value

Value Proposition Design

Define what problems you are solving for and how that sets the foundation to deliver value

Defining Your Why

Crafting your organization’s reason for being and defining what the future could mean for you

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