This final stage of JETPACK© will guide you through the research process and prepare you to move forward and set goals for your venture. Stage Four provides the foundation for interviewing potential customers, farming customer journeys, and putting your game plan in place. Throughout this process you will achieve the following goals:


  • How to set objectives and phasing for your venture
  • An understanding of different types of funding and what they mean
  • An understanding of the value of user research and how to do it
  • The development of personas for your customers
Setting a Plan

Understanding where you want to go is half the battle, building the path to get there key to making execution happen

Identifying Opportunity

Immersion with customers help to provide insights unlike any other by truly walking in their shoes and gaining insight into their needs

Mapping Journeys

Building personas and mapping a customer’s journey throughout their lifecycle create opportunities for solving problems

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