The third stage of JETPACK© is built to help you understand the core elements to your brand and how those help to tell your story. It is designed to identify key areas that separate you from competitors while building the DNA of your brand. Throughout this process you will achieve the following goals:


  • An understanding of the attributes for your brand
  • Identification of your brand’s archetypes
  • How your brand’s story relates back to what your customers experience
  • A home in on your primary and initial target customers
Brand Differentiation

Brand positioning is a key element to helping consumers understand what separates you from your competitors and why

Brand Storytelling

Every brand is more than a reflection of its offerings, it’s a reflection of it values and how customers connect with it

Brand Segmentation

Customers are tribal in how they are attracted to an offering, which customers you target depends on how you align with what they seek

Download a free copy of the JETPACK workbook by clicking the link below. If you like the work help us share it on social media or write us about how you have used it. Your stories matter in helping us grow and build a better JETPACK for tomorrow and future Modules.